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Most people are vaguely aware of SEO marketing but remain in the dark when it comes to link building. While SEO has more to do with keywords and content strategy for better browser results and traffic generation, link building involves using links from other sites to your content.
Link building is directly connected to search engine optimization as it involves creating paths for users to find your website through other websites and content. Link building is not just about posting links pointing back to your website—it involves meticulous planning and strategy application. Content creators can't just place a link on any website because this approach will not yield results.
Links can only be placed in relevant content that improves the experience of the user. Your link should add value to the reader, or else it will be ignored. So, what are the benefits of developing a functional link-building strategy?
Link building currently makes up half of Google's ranking considerations. Installing links back to your content increases your ranking significantly. If your content does not have links pointing to it, your content will sink to the bottom of the search results page.
Google bots consider links to be third-party indicators that drastically improve your domain authority. Google often operates on the premise that good publishers will link to your site to improve the users' experience. One good link from an authoritative website will serve you more than ten shoddy links. If you wonder how many links you can place on one website or blog, we advise that you only place one on each site. It is better to spread out your links to different sites.
Link building is the best way to attract users to your site. Your audience will use the links they find in other industry authority sites to get to your site and improve your google ranking in the process. In no time, your website will also rank high in Domain Authority and Domain rating metrics. Web traffic can sometimes even create an income opportunity because Google will pay you to advertise on your website if your domain authority is strong enough.
If link building improves traffic to your website, you can expect an increase in sales. Link building is a crucial step towards improved better metrics and more opportunities to generate revenue. Translating traffic to revenue is often the most challenging part of business operations, but not in this case. All you have to do is let the content, products, or services speak for themselves.